What are key events I shouldn’t miss when growing this crop?

Planting: The program is designed for planting liners in approximately Weeks 16–18. The liners should be transplanted upon receipt to eliminate the potential for deterioration 

Trimming: At least one trim is necessary and should be completed no later than Week 26. Preferably, get two trims in before this as this will help with pot-fill. The second trim should be minimal and be more of a clean-up trim for any branches that may have been missed the first time. 

Spacing: Space the plants to allow for airflow and encourage uniform growth. Plants grown too close together have a higher risk of disease occurrence.

Overwintering: Erica will tolerate frost, but it may be beneficial to move plants to a protected area to prevent exposure to snowfall and desiccating winds. This is also advantageous when shipping over the winter months.

What soil do I need?

UUse a well-draining substrate with a pH target between 3.5 and 4.5. Consider the alkalinity of your water source; water with high alkalinity will increase substrate pH over time.

Incorporating a low rate of 8–9 month controlled-release fertilizer (CRF) such as 16–8–12 is recommended.

What kind of environment do I need?

Transplant the liners outdoors to grow in full sun, as it maximizes airflow and exposure to sunlight.

When can I expect buds or color?

Flower buds typically set and develop through August and September.

Depending on the species, cultivar, and fertilization strategy, color can start showing as early as December or as late as mid-January.