At Qualitree, innovation and color combine with artistic curiosity to produce some of the finest plant products and distribution programs in the country.
We’re all about creative innovation based on our advanced and disciplined propagation processes. Our commitment to quality and ensuring our clients’ success is evident in the way we do business: from growing small plants to loading big trucks, we take pride in everything we do.
Qualitree believes in building and maintaining strong relationships with our clients and business partners. We’ve found that those relationships often give rise to the development of new ideas based on open communication, trust, respect, and hard work. That’s because our clients are more than just our clients: they’re also our collaborators, our teachers, our students and our friends. In fact, Qualitree is so committed to their success that we’re constantly looking for new ways to work together with them.
Qualitree sincerely appreciates the business that our clients bring to us. In turn, we’re committed to facing them the quality and innovation they deserve.
Founded in 1994 by partners Gary Neels and Tony Van Oort, Qualitree’s beginnings actually started on paper as part of the then-college-boys’ final assignment in their horticultural studies at the University of the Fraser Valley.
While still studying (and working part-time) the two young men decided to bring their dream to life and built a small 30 foot x 100 foot ground-to-ground greenhouse on Gary’s parents’ property. The greenhouse was filled that first winter with cuttings by working late nights and weekends and with volunteer labour provided by family and friends.
Two years later, the small company expanded into a larger greenhouse. Another expansion followed in 1997, with the enterprising partners purchasing five acres of property at Ferry Road in Rosedale, located near Chilliwack. It was at this time that Willem Neels, Gary’s dad, joined the company because, as Gary says with a smile, “Banks wouldn’t lend money to twenty-two-year olds with no assets and no cash.”
The five-acre purchase came with a ramshackle rental home and a dilapidated horse barn. The home was renovated into an office and the barn converted into a useable work base. Four greenhouses were constructed behind it.
“Those first few years, we were growing cut flowers at the Ferry Road property,” recalls Tony. “There were some bumps and bruises along the way but it wasn’t long before we were selling a lot of beautiful cut flowers under the Qualitree name.”
The partners soon realized that they wanted to move into the propagation business, meaning there was an immediate need for additional room for nursery production. The cut flowers portion of the business was phased out and replaced with propagation space.
In 1999, Henk Rozendaal joined the partnership and took on the role of sales and marketing. Henk’s strong ties to Europe and tireless pursuit of new opportunities combined with his love of meeting and connecting with people, was instrumental in getting access to many of the innovative products grown at Qualitree today.
After working at the nursery for two years, it became apparent that Gerrit Rozendaal, Henk’s son, could bring a new and much-needed set of skills to the management team. Gerrit joined the partnership in 2009 and, currently heads the finances and purchasing of the company.
Today, Qualitree closely resembles a Dutch-style nursery, with concrete driveways, rail systems for transportation and computer-controlled irrigation and climate control systems. The company now covers close to 100 acres of land with approximately 750,000 square feet (almost 17 acres) of greenhouse production area for its propagation and finished plant lines.
The company’s founding principles, those based on respect, hard work, innovation and collaboration, have carried through to this day and have helped ensure Qualitree’s success in an increasingly competitive market.
These are the values that form the foundation for our business. They guide us in how we work, how we live and how we conduct ourselves as members of the community. They are the filters through which we look at every decision to be made and they form the basis of our company’s foundation.
The difference between success and failure is a great team. Here are some on the people that drive our innovation and passion to be the best we can be here at Qualitree!
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I could not be happier! The plants were the healthiest I have ever seen. I get material from all over and none looked as healthy as yours. They were good and wet, the packaging was perfect – it even smelled nice. You called to warn me that the Erica were past their prime before you shipped but, in my opinion, they were perfect. I am excited for next year!
Qualitree Propagators has been a major fall supplier of evergreens for Emma's Garden Growers for the last ten years. Their plants are of the highest quality, with a cookie cutter appearance. Tony and the rest of the sales force work hard to get our orders packed and shipped with quick delivery times.
Just as their name says, Qualitree Propagators has a reputation for quality material, reliability and professionalism. We recommend them as they’re one of the cleanest, most progressive and innovative nurseries that we’ve worked with.
As a relatively new customer for Qualitree we have been impressed with the consistency and quality of the products. While these elements are the basis for success, Qualitree goes a step further in treating each customer as a best customer and making sure that virtually every detail from the time an order is placed to the time it reaches its destination has been attended to. A great atmosphere in which to do business.
I just wanted to send a quick note to let you know how pleased I am with every facet of our experience with Qualitree. Your plant material is reliably gorgeous, the order I place vs. what you actually send me is always identical, and last but not least, you have been exceedingly helpful with organizing and expediting my orders. You out preform every other grower I've ever worked with. I'm very impressed and grateful...