Our Company

At Qualitree, innovation and color combine with artistic curiosity to produce some of the finest plant products and distribution programs in the country.

We’re all about creative innovation based on our advanced and disciplined propagation processes. Our commitment to quality and ensuring our clients’ success is evident in the way we do business: from growing small plants to loading big trucks, we take pride in everything we do.

Qualitree believes in building and maintaining strong relationships with our clients and business partners. We’ve found that those relationships often give rise to the development of new ideas based on open communication, trust, respect, and hard work. That’s because our clients are more than just our clients: they’re also our collaborators, our teachers, our students and our friends. In fact, Qualitree is so committed to their success that we’re constantly looking for new ways to work together with them.

Qualitree sincerely appreciates the business that our clients bring to us. In turn, we’re committed to facing them the quality and innovation they deserve.

Our History

Founded in 1994 by partners Gary Neels and Tony Van Oort, Qualitree’s beginnings actually started on paper as part of the then-college-boys’ final assignment in their horticultural studies at the University of the Fraser Valley.

While still studying (and working part-time) the two young men decided to bring their dream to life and built a small 30 foot x 100 foot ground-to-ground greenhouse on Gary’s parents’ property. The greenhouse was filled that first winter with cuttings by working late nights and weekends and with volunteer labour provided by family and friends.

Two years later, the small company expanded into a larger greenhouse. Another expansion followed in 1997, with the enterprising partners purchasing five acres of property at Ferry Road in Rosedale, located near Chilliwack. It was at this time that Willem Neels, Gary’s dad, joined the company because, as Gary says with a smile, “Banks wouldn’t lend money to twenty-two-year olds with no assets and no cash.”

The five-acre purchase came with a ramshackle rental home and a dilapidated horse barn. The home was renovated into an office and the barn converted into a useable work base. Four greenhouses were constructed behind it.

“Those first few years, we were growing cut flowers at the Ferry Road property,” recalls Tony. “There were some bumps and bruises along the way but it wasn’t long before we were selling a lot of beautiful cut flowers under the Qualitree name.”

The partners soon realized that they wanted to move into the propagation business, meaning there was an immediate need for additional room for nursery production. The cut flowers portion of the business was phased out and replaced with propagation space.

In 1999, Henk Rozendaal joined the partnership and took on the role of sales and marketing.  Henk’s strong ties to Europe and tireless pursuit of new opportunities combined with his love of meeting and connecting with people, was instrumental in getting access to many of the innovative products grown at Qualitree today.

After working at the nursery for two years, it became apparent that Gerrit Rozendaal, Henk’s son, could bring a new and much-needed set of skills to the management team. Gerrit joined the partnership in 2009 and, currently heads the finances and purchasing of the company.

Today, Qualitree closely resembles a Dutch-style nursery, with concrete driveways, rail systems for transportation and computer-controlled irrigation and climate control systems. The company now covers close to 100 acres of land with approximately 750,000 square feet (almost 17 acres) of greenhouse production area for its propagation and finished plant lines.

The company’s founding principles, those based on respect, hard work, innovation and collaboration, have carried through to this day and have helped ensure Qualitree’s success in an increasingly competitive market.

Our Values

These are the values that form the foundation for our business. They guide us in how we work, how we live and how we conduct ourselves as members of the community. They are the filters through which we look at every decision to be made and they form the basis of our company’s foundation.

Our Team

The difference between success and failure is a great team. Here are some on the people that drive our innovation and passion to be the best we can be here at Qualitree!

You can call anyone with a “Ring Me” icon toll free by clicking on the icon and entering your own number in the box that appears. Our system will instantly connect the two of you toll free!

Sales

If you are unsure of whom to contact, please click here to send an email to the whole department.

Tony

TONY VAN OORT

SALES MANAGER
604.259.2408

Growing and Operations

If you are unsure of whom to contact, please click here to send an email to the whole department.

toby

TOBY DE ROVER

GROWER
604.991.0345
Gary

GARY NEELS

GENERAL MANAGER | HEAD GROWER
604.265.0354

John

JOHN DE ROVER

GROWER
604.794.3375
Simon

SIMON TRASKEY

GROWER
604.799.1232
Riana

RIANA NEELS

GROWER
604.791.3645
Ciska

CISKA BOER

Grower
604.210.0047

Paul

PAUL VAANDRAGER

INVENTORY AND PRODUCTION PLANNING
604.259.6034

maria

MARIA NEELS

CREW SUPERVISOR
604.798.9067

Administration

If you are unsure of whom to contact, please click here to send an email to the whole department.

Gerrit

GERRIT ROZENDAAL

604.259.2480

Deborah

DEBORAH WOELDERS

604.259.2958

Gerrit-Jasper

GERRIT JASPER DE VREEDE

604.265.0317

Sarah

SARAH STEVENS

604.670.6082

Business Development and Production

Henk

HENK ROZENDAAL

Business Development Manager
604.259.2438

Shipping

Kevin

KEVIN MEYERINK

SHIPPING AND RECEIVING

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